Cross-channel optimization for multichannel retailers is more than a nice-to-have. What sets one retail brand apart from the rest is the shopping experience. And in this dynamic era of e-business, mobile devices, and social media, retail leaders have discovered the keystone to delivering a truly cohesive customer experience across multiple channels and touch points: cross-channel optimization.
Many doors, one experience
Optimizing your channels is the key to success—evolving siloed channels, delivering powerful new capabilities, and building a strong platform for profitable growth in both revenues and market share. For companies of vision and rigor, such a shift can create competitive advantage by transforming your enterprise into a customer-centric organization. By integrating sales channels and touch points flawlessly, your customers can shop how, when, and where they choose.
Cross-channel optimization is not simply about executing the same activities across multiple channels. Nor does it focus on integrating or synchronizing channels to support cross-channel shopping. Instead, it necessitates a vision as well as a systematic strategy to exploit the strengths of one channel to complement the relative weaknesses of other channels. As well as migrating costly activities from one channel to a lower cost basis in another. (more…)