In my recent post, 2011: Year of the Wave, I proposed that digital applications, experience layers, game play, and social commerce are massive, rising waves, elevating brands who understand them out to new heights, potentially crushing others that don’t.
Today, my co-worker, and [wire] stone’s analytics guru Wendy Ertter found an eConsultancy blog post full of account planning presentations (here). Sorting through the fluff lurked an intriguing-yet-simple framework from Zigurds Zakis called “Account Planning in the Digital Age” slideshare:
Looks pretty simple, right. The big issues, interconnected. Technology is clearly now a key part of the account planner’s formula, as Zakis represents here. Adding “technology” to the standard mix of people, culture, and economy — the general landscape — is a major step forward. The right planning perspective.