Do you want to download the sharp Audi Le Mans wallpaper for your desktop from the Audi Facebook page? You had better hope your Klout score is high enough, or you will be disappointed. Welcome to Social Gating.
Klout introduced this new experience today in partnership with the social tools vendor Involver and it has me a little worried. The concept and the pitch make perfect sense: brands can stratify users based on the social data they get from Klout and offer up different rewards for different profiles. This will certainly appeal to the brand marketer looking for ways to make their fan page pay off, especially as it begins to accumulate millions of fans. It is also a win for Klout because they get to drive awareness of their own brand at these critical interaction junctures; and the more users Klout has the more valuable (theoretically) the Klout score becomes.