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A question we see popping up more often these days — as anecdotes emerge from all corners about the success, or in some cases the lack thereof — concerns branded Facebook pages. Many marketers schooled in traditional paradigms have jumped headfirst into the Facebook ecosystem with a company

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Have you landed on a micro site lately? You know, a micro site, those special purpose websites that were created by companies for special promotions, brands, offers, etc. Sometimes they were just one page, sometimes a few laser-focused pages. Just a few years ago lots of brands were building these sites as a way to capture traffic from online campaigns or to highlight a unique offer for a limited period of time. Micro sites were also useful for SEO, especially when you wanted to have high visibility around a few targeted keywords for a limited period of time.

Yeah, figured you hadn’t seen many lately. Instead, brands are using Facebook and other social tools to create more engaging destinations without the expense of designing a site from the ground up. Or, brands realized that they could design their main site in a way that would easily accommodate inbound traffic from a campaign without having to create a whole new site. Maybe brands have switched over to using a dedicated app as the way to connect with their customers.

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