At [wire] stone, we architect, integrate, and interpret consumer data 24/7. Our B2B enterprise clients use this data to economize their businesses and to uncover new business opportunities. Our B2C clients use this data to better target customers, optimize creative, increase goal conversion, and more.
This love of synthesizing data made my leap to personal analytics an easy one. For example: MyFitnessPal tells me that I’ve shaved 11%, 24 lbs., of my total body weight in 120 days. Wells Fargo Money Map tells me that I’m over budget on groceries; I need to cut back on ‘beverages.’ Foursquare tells me that I mostly explore airports, offices, and coffee shops; sad, but true. And Spotify reveals that I’m listening to some pretty bad music right now, but so are my friends.
My problem is that all of these personal digital footprints, like many channel marketing efforts and IT initiatives, are in silos. The interpretation of this data is wholly left to the end user. Now, Wire Stone’s analytics team has put together some very impressive dashboards; they just haven’t done so for my personal life.