I recently attended two events in NY – the 4A’s Strategy Festival and Pivotcon: The Rise of the Social Consumer. Big brands, big agencies, big egos presenting big ideas, and there really was lot to take away for [wire] stone as a midsize agency to help us get better at what we do.
But more than any specific social campaign or keynote on how to handle big data, there was an undeniable theme that spread across nearly every aspect of these two events. Innovation is happening in every aspect of a digital agency’s world, and new, innovative thinking is spawning transformation of the very definition of what it means to be a digital agency today.
At the heart of this movement is new technology – but the innovative spirit that is driving media and marketing is no longer about technology in and of itself. It’s about how innovative technology is deployed, how brands and their agency partners are using technology to engage, to facilitate and nurture meaningful, relevant, and scalable relationships between people and organizations.