Understanding the Rules of Engagement and Developing the Right Strategic Approach
If your brand has a Facebook page, chances are you’ve executed or thought about executing a social promotion (contest, sweepstakes, etc.). Perhaps you are trying to engage your target audience to get feedback from current fans on existing products, promote new products, generate media attention, or drive sales.
The variety of ways brands can execute promotions on Facebook to achieve marketing success are endless, and the most innovative brands are having a lot of fun finding new ways to skin this cat. Before we dive into tactics, we need to talk strategy. Brands that have piqued fan interest through Facebook promotions have typically done so by developing a sound strategy tied to clearly defined goals.
Over the next few weeks, we’ll describe each approach in more detail including case studies, but here is a roadmap of where we are heading: